Welcome to the 'New Somerset and Dorset Railway'
Our Aim:
Sunday, October 21, 2007
iconography
The Matterhorn is the classic iconic image of Switzerland. The image is used not only to draw people to Switzerland, Zermatt and the Gornergrat but to sell products at just about every outlet in the country.
The S&D has an equally iconic image - Midford. Once rebuilt it is this section of the route that will give the S&D its USP and also recreate THE classic iconic image of Britain's rail network. It will draw visitors in their hundreds of thousands to the line and will provide us with an image that will burn itself into the conciousness of railway enthusiasts and tourists worldwide.
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