Welcome to the 'New Somerset and Dorset Railway'
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Sunday, November 16, 2008
pluses and minuses
We popped to Midsomer Norton today for the first time as punters.
The station looks fantastic, particularly the signalbox, platforms and the double track.
But the downsides were also present - no parking spaces (volunteers taking 95% of them despite the Board declaring two years ago that volunteers had to park off site on Sundays), absolutely no advertising for the Santa event (and no tickets, which was our reason for going) despite the event only being four weeks off - this time last year presents were bought, tickets printed and 50% sold and Santa booked. And the other problem was no signposting at all as to what the whole site is about. No details of the Trust, whether visitors could look around the site, what facilities were open and what our plans are. Two very nice notice boards were acquired two years ago for positioning by the catering coach (giving details of catering events, kids' parties etc etc) and by the main gate, but they still languish in an old coach somewhere.
As always, a visit to MN is fantastic because there's a real piece of the real S&D up and (almost) running again, but a lot more needs to be done for visitors!
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2 comments:
Many thanks for posting the photos. I must agree that the new MN looks wonderful, even on a dull November day. Unfortunately, until visitors can arrive by rail, there must be ample car parking and people must be enticed in to be able to see and read about what's going on. Most people will be curious but, if there's no obvious advertising and or parking spaces then they'll just drive on taking their money and skills with them. I've seen it happen on other heritage lines and it can be a struggle to recover from that and to get people in. Most unfortunate that I can only criticise from a distance but Sunshiner is right; get your marketing act together because money's tight and you need to sell like hell!
I concur. What is happening at MSN is great for the dyed-in-the-wool S&D enthusiast, but to the casual passer-by for most of the time there is simply nothing to entice you in and make you want to stay for any great length of time -other than out of sheer curiosity to find out what the heck is actually going on!
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